Custom Music on Hold

3 On-Hold Music Benefits

By NICK JOHNSON

A study published at the Journal of Applied Social Psychology revealed that playing pop music “you wouldn’t expect to hear” can somewhat buffer a caller from negative thoughts typically associated with customer service calls.

1. Sell your products and services

Target the callers that call you. Keep in mind, your callers phoned you to learn more about your products and services. You have their complete attention; use this unique opportunity to educate your callers about all of your current marketing needs, corporate branding as well as timely promotions and events.

Did you know that it is 10 times less expensive to sell additional products and services to your existing clientele than it is to attract new clients?

About 60% of callers who are put on hold with no messages or music will hang up and 16% of callers have made a purchase based on an ‘on-hold’ marketing offer? A professionally recorded music on hold service can not only improve your call handling experience for your customers but it can also become a fantastic marketing tool and a great way of keeping your customers informed about things such as opening times or amendments to products and services. For example a customer may not realize that your business offers several other services that may benefit them and whilst they are waiting on hold you have their undivided attention!

2. Create a Professional Image

Let’s face it. While callers are waiting for assistance, you have a great opportunity to create and reinforce your corporate brand. Today, people make instant opinions about your business based on the way you answer the phone and what they hear when placed on-hold. Businesses with silence on-hold sound small time and unprofessional.

3. Retain Callers

How often do callers hear silence on-hold and wonder if they have been disconnected? Callers with silence on hold will often hang up within 40 seconds, while callers with on-hold marketing messages will stay on the line up to 4 minutes. Lost calls will cost you sales!

4. Bonus point, It's Free!

All our Business Phone Plans come with an Automated Attendant that’s capable of playing on-hold music to your callers.

You can program it with custom songs and messages. Or if you want something more professional, you can contact us to create greetings, announcements, and hold music (with or without messages) that fit your needs.

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